IAA 2024｜iFLYTEK Taking the Stage at the 2024 IAA World Advertising Congress, Cutting-Edge Large Model Decoding for Marketing Advancement

The 45^th IAA World Advertising Congress returned after a five-year hiatus, gathering in Penang, Malaysia from March 6 to 8. Under the theme of “Brand: Recode”, the congress attracted over 1,000 marketing communication experts from across 50 countries. iFLYTEK took the stage as an official partner, with iFLYREC Simultaneous Interpretation providing multi-language real-time tranion and translation services. Li Chenxi, Chief Marketing Officer of iFLYTEK AI Marketing BG, delivered a keynote speech titled “AI-Empowered Marketing Growth”, unveiling iFLYTEK’s groundbreaking possibilities of AI-driven marketing expansion.

Mr. Li Chenxi, Chief Marketing Officer of iFLYTEK AI Marketing Business Group, delivered a speech

Cutting-edge core technology, iFLYTEK Spark empowering diverse industries

Since its establishment in 1999, iFLYTEK has been at the forefront of intelligent speech, natural language understanding, computer vision and other core technological advancements, maintaining international leadership. Concurrently, iFLYTEK has been actively driving the implementation of artificial intelligence products and their applications across various industries, striving to enable machines to “listen, speak, understand, and think”, thus contributing to the creation of a better world with artificial intelligence. iFLYREC, a suite of AI simultaneous interpretation products and services developed by iFLYTEK leveraging its core speech technology, finds extensive applications in conference work, exhibition halls, international exchanges, online and offline meetings, and various other settings. At this congress, iFLYREC Simultaneous Interpretation offers real-time tranion and translation services in languages such as Chinese, English, Japanese and Korean, facilitating seamless communication for industry leaders from around the globe.

Currently, Large Cognitive Model is igniting a fresh wave of enthusiasm for artificial intelligence. The latest release of iFLYTEK Spark Desk Large Cognitive Model V3.5 showcases comprehensive enhancements across seven core capabilities, including mathematics, language understanding, and speech interaction. In addition to the ongoing refinement of the foundational large model, iFLYTEK is proactively exploring the integration of large models across various industries. Through collaborations with leading enterprises in sectors such as insurance, banking, energy, automotive, and telecommunications, iFLYTEK Spark Desk is pioneering application benchmarks for large model empowerment.

Igniting marketing transformation with Spark Desk

In advertising and marketing, how can large models facilitate industry advancement? Li Chenxi, Chief Marketing Officer of iFLYTEK AI Marketing BG, answered the question by introducing iFLYTEK Spark Desk and showcasing its ability to enhance front-chain advertising efficiency and elevate back-chain marketing effectiveness.

End-to-end algorithm optimisation for complete chain enhancement

When facing a vast audience, iFLYTEK employs algorithms like Two Tower and Audience Recall to identify more relevant targets and achieve precise targeting of users. Subsequently, intelligent bidding, utilizing oCPX pre-estimation based on conversion targets, is implemented. By considering marketing costs coupled with market competition, dynamic price adjustment strategies enable intelligent optimisation across all marketing scenarios.

Smart operation with self-reasoning evolution of AutoGPT

Leveraging extensive expert experience and robust algorithmic reasoning capabilities, the Growing-Copilot system for operations personnel is developed. The system aids operations experts in tasks such as budget scheduling, key indicator monitoring, and dynamic strategy adjustment, enabling swift responses to indicator fluctuations and notably simplifying the workload for operations experts so that they concentrate on optimising core strategies.

AIGC empowering creative content production

iFLYTEK Spark Desk marketing model enables intelligent generation of advertising copy, images, and videos, enhancing efficient creative production and better presenting diverse creative experiences to customers. Through creative deconstruction, accurate effect attribution is ensured to empower customers to optimise their creative strategies more effectively.

Digitally empowered marketing, AI-powered personal shopping guides

In the era of stock market, challenges such as high user operating costs, personalised operation difficulties, and inactive marketing strategies persist in back-chain marketing. AI shopping guide developed leveraging iFLYTEK Spark Desk bridges the gap from passive customer service to active shopping assistance. It signifies a shift from human to AI-driven customer service and further evolves into an intelligent consultant for marketing endeavors, truly delivering personalised guidance.

With empowering large models, the marketing industry is poised for an imaginative future. iFLYTEK is ready to collaborate with more partners to explore innovative applications of large model integration in marketing scenarios, collectively shaping the new frontier of marketing in its era.